Example A, a shop taking about 20 calls a week
- Calls a month
- 87
- Not answered by a person, about half
- 42 calls
- Average repair job
- $1,205
- Revenue in play
- about $50,100 a month
If 1 in 10 of those callers would have booked
about $5,000 a monthPer year: about $60,000 per yearIf 1 in 5 would have booked
about $10,000 a monthPer year: about $120,000 per yearIf 3 in 10 would have booked
about $15,000 a monthPer year: about $180,000 per yearIllustration using the 20 calls a week example, about-half answer assumption, and cited $1,205 average repair job.
Example B, a shop taking about 40 calls a week
- Calls a month
- 173
- Not answered by a person, about half
- 83 calls
- Average repair job
- $1,205
- Revenue in play
- about $100,200 a month
If 1 in 10 of those callers would have booked
about $10,000 a monthPer year: about $120,000 per yearIf 1 in 5 would have booked
about $20,000 a monthPer year: about $240,000 per yearIf 3 in 10 would have booked
about $30,000 a monthPer year: about $360,000 per yearIllustration using the 40 calls a week example, about-half answer assumption, and cited $1,205 average repair job.
Nobody can tell you how many of your missed callers would have booked, so we show three rates instead of picking one. These are revenue figures. Your profit is this times your own margin.
Where these numbers come from:
Average repair job of $1,205 in 2025: Housecall Pro, 2026 HVAC Industry Trends, March 2026, from about 2 million jobs on their platform.
About half of calls to home service companies are answered by a person (52 percent): Invoca Home Services Lead Conversion Benchmarks Report, July 2026, from a set of more than 70 million calls.
Fewer than 3 in 100 callers sent to voicemail leave a message: Invoca, May 2024, from their call records.
Both companies sell call software and these are their own platform numbers, not independent studies. The 20 and 40 calls a week are illustrations, not data.
