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Correct Cooling

The short version

Your plan, in plain words

For the first 60 days we give you everything at launch pricing. That is how we show you what we can do. On day 61 the regular price starts.

What you get

  • Every call answered, day and night
  • A text back when you miss a call
  • Website chat, and photos by text
  • Follow-up texts, so a lead doesn't go cold
  • Your Facebook, Instagram and Google profiles, set up or tuned up, with every post and ad tracked
  • For the first 60 days: social posts, review requests and ad help too

What it costs

$297 a month for 60 days

  • $1,797 to start. That is the $1,500 setup and your first month.
  • The $1,500 setup pays for building your system: your AI phone line and number, website chat, follow-up texts, your page, your three profiles, tracking, and your dashboard. It is a one-time cost.
  • Month 2 is $297.
  • On day 61 the regular price starts: $1,788 a month.
  • Around day 50 we meet to review your results and make sure we are on the same page. Then you decide to keep going or not.
  • No long-term contract. Month to month, always. Cancel any time in your first 60 days. After that, 30 days notice.

At $1,788 a month, about 2 to 3 new jobs a month pays for it. See your numbers

Ads, if you want them

What HVAC companies spendAbout 6% of revenueOf yearly revenue, on marketing and ads. Tap "Why these numbers?" to see yours in dollars.
Our pick$2,900 a monthAbout 28 leads a month. Enough to grow, and to learn which ads work best.

Ad money goes straight to Google or Meta. It is not part of our price. Why these numbers?

Your top 3 profiles, done right

Before people call, they look you up on Google, Facebook and Instagram. Most owners post and run ads without ever knowing which ones bring in calls. We set that up.

  • Google Business Profile. The one that matters most. It is how people find you on Google Maps. Yours has 5.0 stars from 34 reviews. We clean it up and keep it current.
  • Facebook Page. Where neighbors ask who to call, and where your ads run. Set up right and tied to your ads.
  • Instagram. Included alongside Facebook, from the same posts. Any profile you are missing, we set up.
  • Every post and ad tagged and named, so we can trace what each one brings in.

Part of your setup. No extra cost.

Your numbers, on your phone

Your dashboard on a phone, a sample month

Every call, lead and booking, updated every 15 minutes. This is a sample month. Open your dashboard

Your warm leads, worked for you

The cheapest new customer is one who already knows you. Old inquiries, past quotes and past customers often just need a reminder at the right time.

  • We bring in your list of past leads and customers.
  • They hear from you now and then by text or email: a check-in, a seasonal reminder, a reason to come back.
  • Anyone who replies comes straight to you, with their history in one place.
  • Texts only go to people who said yes to them. Anyone can stop with one reply.

Included in your plan. No extra cost.

Can I customize the AI assistant?

Yes. It's built for your business, and you can change it any time. Here's what that looks like, from simple to advanced.

01 · Basic

Change the words

  • The greeting: “Thanks for calling Correct Cooling…”
  • The questions it asks, like what they need and when
  • Its tone: warm, short, formal or casual
  • Who gets the alert, and by text or email

02 · Middle of the road

Change how it works

  • What it knows: your services, your hours and your service area
  • Booking rules: which calendar, which times, how far ahead
  • Your follow-up texts: what they say and when they go out
  • When it hands a caller to a person

03 · Advanced

Give it new jobs

  • Calls past customers to book their next visit
  • Takes photos and videos by text and files them for you
  • Runs a different path for urgent jobs and for quotes
  • Sends leads to the other software you already use

Tell us what you want it to say or do, and we make the change. You never touch the settings.

Read and sign Questions? Book 15 minutes

Prefer to see the details?The full proposal: 13 slides, the numbers, and why we picked these ad budgets

More about each part of your plan

  • Your two landing pages. A short page for people who already want to reach you, and a long page for people who just met you in an ad. Each visitor gets the page that fits. See both pages →
  • Pages that keep getting better. We watch how visitors use your pages (where they tap, how far they scroll, where they get stuck) and fix what slows them down. Anything typed is hidden. How we do it →
  • How we test and scale your ads. Every batch tests three kinds of ads: bold words, a face, and one new idea. We test the message first, then the look, then put more money behind the winner, and swap in fresh ads before people tire of them. See how we test →
  • Your sample ads and posts. Examples written for your business, with the ad, where it runs, and the page it sends people to. See your samples →
  • What we have made for others. Explainer videos, AI avatars, characters, video ads, ad images and pages, made for real businesses. See our work →
  • Your dashboard. Every call, lead and booking in one place, on your phone, updated every 15 minutes. Open the dashboard →
  • Your numbers. Type in your own numbers to see what missed calls may be costing you, and when the plan pays for itself. Run your numbers →
  • Warm leads. Past leads and customers hear from you now and then, so they come back. Included. Read more →
  • Changing the AI assistant. Change its words, how it works, or give it new jobs. Tell us what you want and we make the change. See the three levels →
  • Paying when you sign. Right after you sign, you can make your first payment by card or bank on a secure page. You can also pay later from the invoice we email you.

The proposal

What is built and ready for Correct Cooling, what a missed call may be worth, and the plan to turn it on. 13 slides.

Slide 1: Proposal prepared for Correct Cooling Every call answered. Every request written down. Prepared by Daniel Booker, MPath Consulting · October 7, 2026
Slide 2: The problem When you are on a job, the phone keeps ringing. 52 in 100 calls to home service companies reach a person. The rest do not. A homeowner whose air quits in a Tampa summer does not wait long. If nobody answers,
Slide 3: Proof before you decide It is built and ready for you. Your demo page correctcooling. mpathconsulting.io Your page, the request form, the chat. A demo line When you say go It runs until the end date on the page. Call it,
Slide 4: How it works When a homeowner reaches out 1 They reach out A call, a text, the chat or the form. 2 Four questions What they need, about the system, the address, how soon. 3 A text back They hear back right away, even whe
Slide 5: Built for Correct Cooling All of this is built and tested. What Status What it does Voice assistant Ready Answers the demo line and asks the four questions Missed-call text back Ready A caller who hangs up gets a text We
Slide 6: What waiting may cost What is a missed call worth? Worked example: about 20 calls a week, about half not reaching a person, a $1,205 average repair job, 1 in 5 of those callers booking About $10,000 a month in repair wor
Slide 7: The price Launch pricing One time setup $1,500 Months 1 and 2 $297 a month What is included The assistant answers calls day and night (200 minutes a month) A local number that rings your phone first Missed-call text back
Slide 8: Included in your setup Your top 3 profiles, done right Before people call, they look you up on Google, Facebook and Instagram. Most owners post and run ads without ever knowing which ones bring in calls. We fix that. Goo
Slide 9: The terms Simple, and month to month Month to month Stop any time with 30 days notice. Two small changes a month Ask us for two small changes each month. 200 assistant minutes a month Past that, usage is billed at our co
Slide 10: Included for 60 days All of it, from day one Social media, $597 a month 12 posts a month on Facebook, Instagram and your Google profile, plus message replies. Reviews, $397 a month Review requests after each job, and an
Slide 11: How you start 60 days of everything. Then the regular price. Months 1 and 2 $297 a month Everything: every call answered, plus social, reviews and ads. $1,797 at signing, the $1,500 setup plus month 1. From day 61 Everyt
Slide 12: Going live What changes when it is yours Your own number A new local number that rings your phone first. The assistant answers when you can't. Your own name Texts and the assistant speak as Correct Cooling, not as a demo
Slide 13: Try it for a week Say go. We turn it on. We turn on a demo line and the chat, with an end date. Call it and answer like a homeowner would. Call again and hang up. Watch for the text. Open correctcooling.mpathconsulting.i

Prefer to download the proposal instead? Download the PDF

Your ad budget

We worked these out from research, not guessed. First, what businesses like yours spend. Then our pick: the budget we would start with in your market, and what it should bring in.

In Tampa Bay, people search for AC repair, AC service, AC maintenance, AC installation, HVAC repair, HVAC company, HVAC contractor about 26,400 times a month. Google expects a click to cost $14 to $53 at the low end, and $80 to $155 to show at the top. The national average is about $7.85 a click. Tampa Bay AC clicks cost several times the national average, so search ads alone are costly here. Google's pay-per-lead ads (Local Services Ads) cost far less per lead.

Source: Google Ads Keyword Planner, Tampa-St. Petersburg-Sarasota market, Sep 2025 to Aug 2026, pulled 2026-10-07 (Google's own estimates). Click prices change with season and competition; the first month of real ads sets the true cost.

What HVAC companies spend
About 6% of revenue		Of yearly revenue, on marketing and ads. Tap "Why these numbers?" to see yours in dollars.

Nothing you type is saved or sent.
ACCA and Farmington Consulting Group, Contractor of the Future study, 1,000+ HVACR contractors, average marketing and advertising spend 6% of revenue, as reported by hvacfound.com (2026-08-17); the original ACCA report was not found, so treat it as a secondhand figure.
Our pick
$2,900 a month		About 20 leads a month from pay-per-lead ads, plus a small search test so we learn what search costs you. Inside the $2,500 to $4,000 a month a Tampa HVAC ad agency names for real volume (vendor data).
Google Local Services Ads (pay per lead): about 20 leads at about $51 each
HVAC Local Services Ads benchmark, $51 a lead (vendor data)
Google Search: about 8 leads at about $246 each
$14 to $22 a click for Tampa AC repair (mbadv.agency, vendor data) at 7.33% clicks to leads (LocaliQ 2025 home services, vendor data)
It pays for itself at about 3.7 to 4.8 new customers a month (one new customer's first-year profit).

You set the budget and you can change it any week. Ad money goes to Google or Meta, never to MPath. We never raise it without your written OK.

Your day 61 math

On day 61 the regular price is $1,788 a month. Here is what it takes to pay for it, on your numbers. Change any box.

To cover $1,788 a month: about - new jobs a month.

With our ad pick of $2,900 a month as well: about - new jobs a month.

At your day 50 review we put your real numbers from the dashboard next to this one. The price never depends on results; this only helps you decide. Nothing you type is saved or sent. Starting figures: a $1,205 average repair job (Housecall Pro, 2025; another vendor puts a typical repair at $280 to $450) and 50% kept after costs (50 to 65%). Use your own.

Ready to start?

Everything for 60 days, then the regular price

The 60-day plan: everything, at launch pricing

$297 a month, months 1 and 2

$1,797 at signing ($1,500 setup plus month 1). Month 2 is $297. On day 61 the regular price starts: $1,788 a month for everything.

What you pay, and how to stop

  • $1,797 due today: the $1,500 setup plus month 1.
  • Then $297 for month 2. You get everything for the first 60 days.
  • On day 61 the regular price starts: $1,788 a month for everything.
  • Around day 50 we meet to review your results and make sure we are aligned, so you can decide before day 61.
  • No long-term contract: month to month, always. Cancel any time in your first 60 days, in writing, and the regular price never starts. From day 61, cancel any time with 30 days written notice.
  • The $1,500 setup is not refundable once build work starts.
  • Ad budget, if you run ads, is extra and goes straight to Google or Meta, never to MPath.

Read and sign Prefer to download the SOW? Download it

Sign online and MPath countersigns at once, or download, sign and return.

Have any questions?

Set up a quick 15 minute call with Daniel. Pick a time that works for you.

Book a 15 minute call

Or run your own numbers on the owner worksheet.

That is the whole tourQuestions before you decide?

Back to the startBook 15 minutes →