Correct Cooling.
The month at a glance
Paid ads: leads whose link or tracked number came from an ad. Organic posts: from a post's own link. Google search and profile: from your Google listing or a normal search. Direct: everyone else, including word of mouth.
Every lead answered
First name and last initial only. No phone numbers or messages.
Estimated value is booked jobs at $1,205 per repair job (2025 average, Housecall Pro), before your costs.
Which ad is working
Judged on cost per booked job, not cost per lead, because a lead is not a job. Keep: well under the average. Watch: about average. Retire: well over, or nothing booked. Too early: under 50 clicks or under 3 bookings' worth of spend, so we don't judge it yet. You pay Google and Meta directly. Tap an ad to see it.
Which post drives traffic
Darker means more visits that day. Each post carries its own link, so a visit is counted to the post that sent it. Tap a post to see it.
Posts are measured by the visitors and leads they send. We don't give a post a cost per lead or compare it with ads. Under 50 visits is too early to rank.
Messages and Google Maps
Every message gets an instant reply that asks what they need and offers the next step. Anything the automation can't answer goes to you.
When someone nearby searches Google for these words, Google shows a map and a short list of businesses. These numbers are your place on that list. 1 is the top. The top 3 show right on the map, so that's where you want to be.
Why it changes across your area: Google shows nearby businesses first, so you usually rank best close to your office and lower farther away. A complete Google profile, steady reviews and regular posts help you show up farther out. We check these searches every month and tell you what we changed.
Your page, search and reputation
Where leads come from and where they stand
This week
Next, step 3 of 6Your two landing pages
AI avatar of Daniel Booker, MPath Consulting, reading a script he approved.
